Designed in Southern California · Est. 2024
AWC straps in six colors
Everyday, elevated.

The strap your watch has been waiting for.

SHOP NOW
AWC stainless steel clasp
Polished stainless steel.

The AWC clasp.

SHOP NOW
Buy 2 straps, get 1 free

AWC Sailcloth Quick-Release Straps

AWC Sailcloth Quick-Release Strap

AWC Sailcloth Quick-Release Strap · Grey

$89.00

Sailcloth-inspired texture with the comfort and durability of modern rubber. Integrated quick-release spring bars and a polished stainless steel clasp.

Color: Grey
Size

AWC FKM Rubber Straps

AWC FKM Rubber Strap

AWC FKM Rubber Strap · Red

$59.00

Flexible FKM rubber watch strap with textured side panels, two keepers and a brushed steel pin buckle engraved with the AWC monogram.

Color: Red
Size

Built into every detail.

A polished steel clasp. Clean, even stitching. Cases and storage made to match. Every piece is designed to make the watch you love look its best.

The clasp

Polished stainless steel.

Travel cases

For straps and watches.

Quick-releaseOn sailcloth and leather straps
Contrast stitchingOn our sailcloth straps
Steel hardwarePolished stainless steel
Southern CaliforniaAnaheim Watch Co., est. 2024

Questions? We've got answers.


Which size do I need?

Measure the gap between your watch's lugs, or check your watch's specs. Our straps come in 20mm and 22mm.

How do I swap a strap?

Sailcloth and leather straps have quick-release spring bars: slide the tab, pull the old strap off and click the new one in. FKM rubber and stainless steel straps attach with standard spring bars, which are easiest to swap with a spring bar tool.

What are the straps made of?

Our sailcloth straps combine a sailcloth-inspired texture with durable, flexible rubber. Our rubber straps are made from FKM rubber.

Shipping, returns and warranty

[Add your policies here.]

Join the AWC list.

New colors, new cases and restocks. You'll hear about them first.